You know what Chris Locke has to say about that, don’t you?
“What makes Seth Godin dangerous is that he’s both very popular and very wrong” – I haven’t read “Permission Marketing” yet (Amazon gifts gratefully accepted), but whenever I search for “permission marketing”, I end up finding lots of sites offering bulk emailing services to find people who give you permission to contact them. Sounds like spam to me…
June 10th, 2006 at 10:16 am
I’m a big fan of Godin’s. Much of what I do in the Novell Community program were developed from ideas that Permission Marketing inspired.
June 10th, 2006 at 5:17 pm
You know what Chris Locke has to say about that, don’t you?
“What makes Seth Godin dangerous is that he’s both very popular and very wrong” – I haven’t read “Permission Marketing” yet (Amazon gifts gratefully accepted), but whenever I search for “permission marketing”, I end up finding lots of sites offering bulk emailing services to find people who give you permission to contact them. Sounds like spam to me…