And Yet Again He Nails It
August 21, 2007 8:25 pm GeneralLike Jim, I’m sure I won’t be the last to quote passages of Matt’s interview with Jonathan –
The question to ask is, “What portion of the world knows my brand?”
With the Java platform I’d guess we reach 20 to 30 percent of the Internet every day (powering the games kids play online, the intranet application at a bank, etc.). Each of these constituents may think about Java in different ways, but in each case Java “sells” my brand. If you believe that brand is central to the next wave of Internet monetization–and I believe it is absolutely central–then the more people that know my brand, the more benefit inures to me.
and more importantly
Understand the demographics of your market. You need adoption in order to get sales. You don’t need to monetize every user of your software.
Both quotes absolutely on the money.
August 22nd, 2007 at 12:01 am
I wonder how many of those people who notice Java are swearing at it ? 🙂