A business that operates on data-driven strategies is driven by data analysis. The company has to examine the data it has collected from its customers, organize it and process it to achieve its desired goal.

With collective data analysis, the company will determine the series of actions it should undertake to be successful or improve its operations. The business has to ensure that they are working with real-time information to reap maximum benefits. Here are various ways data-driven business strategies ensure business success.

Enhanced customer visibility

Data-driven business strategies ensure that the business owner is in a position to know most of its customers better than ever. Customers are of utmost importance to the firm, and knowing more about them will help make decisions based on them. Analyzing this data will ensure that, as the business owner, you have better customer visibility.

It’s vital to ensure that you share this data in your organization or accessible to most employees, especially the sales marketing team. You can use SQLPipe to transfer the data from SQL Server to Snowflake ETL for better management. SQLPipe is one of the best and free developer tools that will allow you to transfer your data from one database to the other for better analysis.

Data-driven innovations

With the recent competitive market, there is a need for the business to be creative and innovative to ensure that it can survive on the market. A data-driven business strategy will ensure that the business has a clear picture of their customers and all the processes they have carried out.

Then, the business management can draw innovative insights from the data and refine the customer experience. Unlike other businesses, it will be significantly more accessible for them to come with the innovation because they have clear insights into what needs to be implemented.

Smoothened operations

For the organization to be effective, there must be data with which the business can draw conclusions on the best operational procedures. Data-driven strategies for the business are the foundation of streamlined business operations. It’s tough to operate without having an analysis of past operations. These are the operations that either increased the profit margin or reduced it.

With data on these operations, the business management can decide whether to improve those processes or create new business operations procedures – the better the data analysis, the faster the path to best customer experiences.

Better real-time cash flow insights

Cash flow management is an essential factor that almost every business has to ensure it’s at its best to succeed in the market. The better the management, the more the business is likely to be successful. Depending on mere estimation or guesses is very dangerous to the business.

Data-driven business strategies will ensure that the firm has better real-time finance insights than a company without them. As the business owner, you will know very well when to service the machines that are available in the organization to ensure that they are well-maintained. The management will also receive notifications earlier to plan on how to purchase other equipment.

Increased productivity

It’s difficult to increase the company’s productivity without having the required data that can give you a clear picture of the performance of the business in the last few years. There are various software implemented in data-driven business strategies to ensure that the business’s productivity is checked.

That means that the production process is monitored to ensure that it’s at its optimum level. The efficiency of the production process is also checked to identify the hassles that may be hampering the production process. Eventually, the business’s productivity will likely rise higher than that of the other business that does not want to bear the cost of data-driven strategies.

Having all the necessary tools and software for your live streaming channel means that it’s enough for your live debut. What if someone told you there are still missing elements that need to be integrated into your live streaming channel to make it interesting? As a content creator and having only one way online to reach your audience, here are a few elements that make your live streaming channel a hit.

Keep the setup simple

Simply because you have high-quality tools doesn’t mean that you should develop a complicated setup thinking that it will serve your purpose. Keeping the setup simple will ensure that you won’t have transmission issues and other connectivity issues that will keep the creation signal weak. It will also offer compelling livestreams that will keep your channel a hit to watch and listen to.

Visiting https://melonapp.com/features/streaming-tools/ and getting started with a leading stream tool will help you develop a simple setup that is engaging to your audience. With Melon, you will make your channel a hit by streaming to one or more destinations, personalizing your stream with endless overlay, theme, and schedule streams.

Lighting and audio quality

Lighting and audio quality are what make your live streaming content look and sound great. Most viewers are attracted to live streams that they can listen to with ease and judge what’s happening clearly as the images are of high resolution. Contrary to the pre-recorded video, there are no backs in live streams, and you have to make sure that the content produced is of high quality.

Avoid practices like backlighting your subject, allowing too much natural light like the sun, your favorite music in the background, and wearing patterns. The above practices will impact your Livestream negatively, leading to mass migration to the other channel.

Eye contact

Keeping eye contact with your audience is one of the great elements to make your channel a hit. It’s very important to keep eye contact when speaking to other people and not limited to when creating Livestream content. Avoid facing down or any other side and face the camera directly as it will make you appear more honest.

Throughout the live stream, you should maintain eye contact at least 90% and more if possible. Maintaining eye contact shows that you are confident about what you are doing as you can easily connect with the creative audience.

Real-time engagement

Real-time engagement is a great way to make your live streaming channel a hit as it increases audience engagement. Users tend to be highly content when you use their questions, showing the level of concern you have for them. Through the chat, ask simple questions that only require simple answers from the live streamers as it will greatly complement the flow of the live stream.

If possible, when replying to your live streamers, call them by their names as they have indicated as it makes your words more personal, and it’s often interpreted as being empathic. But, eventually, it will help to build strong bonds that are hard to break.

Marketing ahead of time

Marketing ahead of time helps to build excitement around your live debut ahead of time. You can use your social media accounts and other marketing strategies to create a strategic awareness and watch the numbers of live streamers increase.

It reminds the audience of what to expect from the live streaming channel and builds more anticipation. Make sure you release a sneak peek of behind-the-scenes footage on the social media accounts that will leave them in suspense. Also, you can engage the audience ahead of time by asking them to submit ideas in advance.

Decentralized finance is the concept underlying cryptocurrencies and it is a big shift away from the way we currently handle money. Power is taken away from institutions like banks and it relies instead on blockchain technology.

Whether crypto will eventually power entire financial systems, government departments, registries, etc. remains to be seen but the future looks bright with the demand for crypto growing significantly over the past decade. Bitcoin was the first crypto and is continuing today, stronger than ever.

It’s become easier to buy, sell, and pay with crypto

Popular consumer fintech apps are making it easier to buy, sell, and pay with crypto. What’s essential in the process of buying crypto isn’t just the purchase but how to store digital assets. According to daytradingz.com, finding the best crypto wallet usually depends on each person’s needs and goals. For example, software wallets are intuitive and easy to use so they are best for beginners.

Crypto is a digital store of value

One of the easy-to-understand use cases of crypto is as a digital store of value. That is something investors want in the current market environment. They are searching for inflation hedges due to unprecedented amounts of money being printed by central banks. This leads to inflation and devaluing of current funds.

Over the next few years, other use cases are likely to become prevalent, especially as Paypal and other large platforms enable merchants to accept crypto as a means of payment.

Crypto removes centralized authority

With a traditional centralized institution, someone has control over transactions and balances. Ideally, those in control act in the interests of customers but this isn’t always the case. Alternative financial systems using public blockchains and advancements in custody have played a role in driving demand.

As transactions are carried out through blockchain, there is no way to refuse payments to or from a specific person or to freeze or seize funds. This is often given as a reason why illegal and criminal activity can flourish, but just because a transaction is hidden doesn’t mean criminality is present.

Removing centralized authority from financial equations deals with many practical problems. For example, it is possible to offer services 24/7 with no restrictions.

A shift to proof-of-stake mining

Energy consumption for mining is a critical side effect of maintaining the security of the network and is not ideal from an environmental perspective. This has been one of the drawbacks to adoption.

A response to this from the crypto ecosystem has been to shift to proof-of-stake mining, which is far less energy-intensive. Proof-of-work rewards miners for solving complex equations, whereas proof-of-stake rewards miners in a different way that’s less risky. PoS is a significant element of contemporary blockchain architecture that provides efficiency in a cost-effective way.

Continued innovations

One of the main reasons to be hopeful about the future of crypto is the continued innovations. Ongoing projects in many areas could provide more services through decentralized finance in the future. More than just offering more convenient transactions, one day, crypto may provide any and all financial services.

One innovation is the ability to use tokens to build new communities and incentivize adoption. Yield farming is an innovative lending activity whereby someone with crypto assets can lend them to someone else to generate profit. Yield farming can help to create a liquid market with active lenders and borrowers.

Non-fungible tokens that are unique and not interchangeable are another innovation. With some of the new platforms, it is possible to assemble digital collections. For instance, you can have a collection of digitally unique artworks.

Many more people are working remotely than ever before today and this includes professionals in more traditional roles like accounting.

As most accounting tasks are carried out using computers, and the business world is connected through the use of digital tools and technologies, accounting from home is completely viable. If you are an accountant working from home, you’re likely to experience a number of advantages but it will also require some adjustments.

Have the right hardware and software in place

You can only work from home if you have the right infrastructure. You will need to have the right hardware and reliable internet access. You will usually need to rely on cloud-based accounting software and other supporting strategies. There are cloud-based tools made specifically for accountants.

Other software that can help you a great deal is Imagine Time’s time and billing software for accountants. It helps track time accurately and efficiently for a time log that you can instantly convert into an invoice. Some accountants use a client portal to securely exchange documents and information without having to meet in person.

Create a dedicated workspace

Carving out a dedicated workspace in your home is essential for a high level of focus and productivity. There are usually distractions in the home environment, such as barking dogs or crying children. It is best if you can have a separate room where you can close the door.

Establishing a good work-life balance is probably one of the most difficult aspects of working from home and having a dedicated workspace can help to set certain boundaries.

It signals to family members that you are working and shouldn’t be interrupted to attend to family matters. You can also arrange and organize your workspace to make sure you can work efficiently.

Follow a schedule

A remote accounting job may save you from that commute but you will still need a schedule. Depending on your employer and the trust you have built up with the company, you will usually have the freedom to set up your own schedule, as long as you get the work done. Following a set schedule signals to your brain that you’re entering a period of the day when you need to concentrate.

One good reason for following a set schedule is that you’re available to managers, clients or colleagues at set times. They must know when they can contact you. If you need to start late or finish early for some reason, you need to communicate this.

Communicate frequently

Try to touch base with your team on a daily basis. Video conferencing tools like Slack and Zoom make having effective meetings possible while working remotely. You need to communicate more often than less often when working remotely.

Whatever method of communication you prefer, communicating regularly keeps everyone on the same page. You may consider scheduling 30 minutes in the morning to sync up. Working at home does not mean you work alone – it is important for others to see your talents and respect them.

Take intermittent breaks

The Association of International Certified Professional Accountants (AICPA) suggests sticking to regular working hours and taking intermittent breaks to help you stay focused. Taking breaks away from your screen is important for your eyes, your brain and your state of mind.

It may be difficult in the tax season to find the time but it’s important. Take a short walk, call a friend, eat a snack and you will return to your work refreshed and with improved concentration. Before long, you should find a work rhythm that suits you and keeps you most productive.

Most people would say that video games are fun – but the question is “why?”.  First of all, fun is comparative, and sometimes watched in contrast to someone’s accessible options. As an example, if you take your children off from the front of the screen and put them in front of an interactive game, for sure you’ll hear “I’m bored.” But if you take them out in the nature where there are no video games, no Wi-Fi, no screens, no tech at all – you will probably hear “let’s at least play an interactive game.”

So, what makes an activity truly entertaining and fun that it becomes the absolute best option available? Is video gaming the best option above all? This question perhaps haunts most parents’ heads.

If you consider this option for a bit, growing up with Nintendo was the absolute fun. It’s because there wasn’t something that could beat that. It wasn’t only about the chance to have full control over the screen characters, or compete against your friends and family, but the names of the games were incredible: Super Mario Bros, Legend of Zelda, Street fighter, Tetris, Donkey Kong, are just a few of the best games ever developed, for years later.

But now, we’ve got many new and different video games that make people want to play them. So, why are video games fun?

Why Are Video Games Fun?

Video games are entertaining because they lead us to new and amazing realities, which satisfies our desires for success and gratitude. The attention to detail is what keeps us interested and engaged. They’ve come a long way from games like Tetris or leading snake to a whole new world, like parallel universes. Video games not only preoccupy children’s minds, but adults’ too.

What’s so attractive about video games that make people stay in front of the screens for hours?

The most obvious reason why video games are so entertaining is because they manage to transport us to new realities. Video games can make players feel new and different, entering worlds they would never imagine, or get the chance to explore. You will also experience situations that your mind wouldn’t ever think about.

Since forever, people are trying to find ways to escape everyday stress and ordinary life. Developing a new reality, giving yourself the device to break from the banalities of the real world is what gamers call “success.” The attraction of the video games stands in the opportunity for the gamer to be and accomplish exactly what he wants, with no need of being judged or misunderstood, which often happens in real life. That feeling is what gamers call “Escapism” – it’s what keeps them always coming back in front of the screens.

We Crave Control and Success

The feeling of control and success often go hand in hand. Think of it like this: you move into a new home, buy yourself a new car, or change your job for something better. It’s what makes one feel that he or she has some kind of control of the situations in their lives. It also raises the feeling of accomplishment, which is something we all crave, for our entire lives. But unfortunately, in real life, this happens not too often. In video games, on the other hand, we tend to achieve success every day.

Winning a race, easily changing the parts geek to a vehicle, obtaining the key to a fortress, or being the hero of a war, will boost and pump your adrenaline, giving you a feeling of gratitude. You will feel that you’re actually 100% good at something. When you have a sense of control of something, you often feel like you’re more powerful. It’s exactly the opposite of what you usually feel in real life. The feeling of weakness when you make important changes will eventually make you stop from growing. Control and achievement – these are two powerful assets someone gets to experience when gaming.

Freedom and Bonding

Freedom is a basic human feeling. We crave freedom since the moment we’re born. Feeling in control and being authoritative and confident in making decisions for ourselves is deeply rooted in human nature. It’s one of the reasons why video games are so satisfying – they give us the freedom to do just anything we desire, including things we are not supposed to, without a feeling of guilt.

Since we are little, we seek to fit in with other people. With everything we do or any action we take, we tend to seek approval from the rest of the society. It’s how we get close to other people, communicate, and relate with one another. But this isn’t something easy to do. In video games, on the other hand, it is much easier. Anyone who plays video games already knows they do it for a reason. We don’t have to talk with other players before, we just jump in the game and already feel comfortable saying everything that comes through our minds. And in the situation where you feel like you don’t fit in, just change the game.

Recent studies have shown that people who usually play video games are more confident and communicate better with others. The remarkable graphics in video games give us the impression that we actually live in the real world. Some games have extraordinary realistic scenes that we can just look at the screen and feel amazed. It’s like you’re the director, the writer, and also have the leading role in a movie. What could possibly beat that? The attention to detail is huge and we just can’t pass that into the real world.

Humans’ brains are naturally set up to face difficulties. Can you think about something in real life that makes you feel entertained for hours? Exactly, video games. The feeling of victory you get when playing video games cannot be compared to anything else. So, what are your favorite video games?

Times have changed and investors are becoming picky. Founders of startups can no longer attract investors with a great idea alone. They want to see some proof of viability. Getting your product or service market-ready is only the beginning and if no one wants to pay money for it, your business is dead in the water.

Getting some business clients to actually use your products or services could set you apart and give investors more confidence in your startup.

Get feedback from potential clients

You will have to use different marketing tactics to those used by large companies because you probably don’t have the budget for comprehensive marketing strategies.

However, there are low-cost strategies you can use to bring users to your products or services, even if they aren’t 100% perfect yet. Working together with prospective clients and getting feedback from them is one of the best ways to become the best you can be.

For example, you may want to show prospective clients how you handle data security to impress them that this is a top priority. If you use GoAnywhere, it offers you secure file transfer software. You can centralize and secure all your file transfers with ease, streamline manual processes and also achieve compliance with data security standards.

Use your connections

Approaching the people already in your network is a good place to start. Other business owners may have an existing customer base that’s a fit for your products or services. Using LinkedIn outreach and working your network can get you some introductions.

Attending conferences and trade shows in your industry can also help you to make more vital connections that could be very helpful to you. If you already have investors, ask them to spread the word about your startup as they usually have extensive networks.

Be where your customers are

Find out where people on the net are talking about your industry or niche or the problem you’re solving with your product or services. For example, there are topic-dedicated forums on websites like Quora and Reddit that may be relevant to your business.

If people are looking for answers to questions, you can join in the conversation and gain a reputation as someone with expert knowledge who wants to help. You will get more traction in this way than you can with traditional news coverage. You can be right there when someone asks that crucial question for which you have the perfect solution.

Send out emails

Perhaps you believe that sending out emails to people you don’t know is completely ineffective. Of course, salesy emails with generic wording won’t work. However, good emails that are conversational and light in tone, to the point, contextual and with a clear call-to-action can be effective.

If you’re just starting to build your network, you can’t do without an email list as it provides a scalable yet personal way of getting in touch with a wide range of prospective clients.

Offer free stuff

When you want to get people behind you and your business, giving out free stuff can help. For example, if your product is SaaS, users testing it for free can be very valuable to you. It helps you to build up your initial user base and refine your product.

Offering free trials is essential as you can’t expect users to pay for a product when they don’t know what it feels like to use it. You could also use a freemium model where you offer part of a product for free and people can upgrade to use other more powerful features.



It is with no doubt that growing old is a gift. You get to work, retire, see your sons, daughters, and their children gain wisdom, and have a better understanding and experience.

The downside of it is when your body starts failing you. When you are old, your body starts becoming vulnerable to disease. It then causes problems like poor visibility, poor hearing, and mobility impairment. Mobility impairment causes problems in the quality of life and derails the basic way of living daily life. Its main causes are:

Osteoarthritis disease

When a person is suffering from mobility impairment then, the problem is likely to be bone-related. In this case, osteoarthritis is a bone disease. It is a form of arthritis that occurs when the cartilage of the bone wears out. It is among the most common diseases for the elderly in the world that causes mobility impairment.

An osteoarthritis patient displays symptoms like neck pain, joint pain, back pain, and knee pain. Luckily, its effects like mobility impairment can be contained, with just a simple Scooters N’ Chairs’ electric chair for help going up and down. The electric chair will also offer comfortability when one is either seated or moving.


It is common for the elderly to have strokes. Each year over 795,000 people in the US have strokes, with three quarters of them being the elderly (65 and above years old). It occurs when the blood circulation on your brain is blocked, causing oxygen deficiency in the tissues. It may be due to several factors, but in the elderly, it’s mostly due to insufficiency of organ performance.

Stroke can significantly cause mobility impairment as one of its notable effects is paralysis. The paralysis may be on both sides or one side, depending on the severity of the stroke. Luckily it is treatable through physical therapy, which will help in regaining sense and mobility.

Parkinson’s disease

Another cause of mobility impairment in the elderly is Parkinson’s disease. Parkinson’s disease is a disease that occurs due to a disorder in the nervous system. It’s caused by the loss of nerve cells in the substantia nigra. Patients suffering from Parkinson’s disease exhibit symptoms like tremors (the most common), writing difficulties, impaired posture, and others.

Most of the elderly have Parkinson’s disease, especially when they hit eight years old and above, thus exhibiting mobility impairment. The bad part of this is that the disease is incurable and so the mobility problems can only be assisted by having an electric wheelchair.


When the elderly sustain injuries, they are likely to experience mobility impairment. The bodies of the elderly heal slowly due to the seizure or low production of cells. In even severe cases such as dislocation or fracture, an elder may experience irreversible mobility problems.

The elderly may require a cane, a wheelchair, or even a stroller, to assist in walking(a walking stroller for the elderly and not babies). A special diet full of calcium may be necessary to speed up the healing process too.


Weight may not affect how you walk now but maybe a series of other problems when you are old. When you are just 50 and above, it becomes nearly impossible to get rid of fat in your body. And so, it settles in making a person obese. Obesity attracts many diseases and disorders like hypertension, heart failure, stroke, and even mobility impairment.

Weight can be an obstacle for the elderly when locomoting. In elderly age, the bones become weak, and thus they are unable to support large weights, causing mobility impairment. Exercise and proper dieting can fix the problem.

Retailers have faced profound challenges during COVID-19. The retail landscape has changed in the pandemic’s wake, and business as usual has become business unusual. Retail stores have incurred substantial losses, and the way forward looks bleak for some.

However, this does not need to herald the end of your retail business. With a few budgetary tweaks, you can reduce operating costs, saving some money along the way. Here are some ideas to get you started:

Go digital

COVID-19 was the final push many businesses needed to take parts of their operations online. Marketing was among them. As a business owner, you no longer need to spend thousands of dollars on print ads or window displays advertising sales. Instead, use digital signage as it is cheaper in the long-run and more environmentally friendly.

Visit mandoemedia.com to find out more about the company’s digital signage creation and management software. It is user-friendly, and you can upload your designs to digital signboards within a matter of seconds.

Another alternative is using digital and social media marketing campaigns. Even paid ads cost far less than those for more traditional marketing channels like print and broadcast media. Instead of hiring a full-time digital and social media marketer, find a freelancer who only charges for the hours they work.

Go paperless

If you look around your back office, there are bound to be files and boxes of paperwork lying about. Each time you print any documents, it costs money. You need to ask yourself how much of this is necessary.

Instead of storing documents as hard copies, scan and store them digitally where you can access them quickly and conveniently. Besides saving on the costs of consumables like paper and ink or toner, you will save on space taken up by unnecessary documents and reduce your business’s carbon footprint.

Save on utilities

Many retailers waste significant sums of money on electricity usage that would be better spent elsewhere. For example, keeping the heating running at full capacity makes your store uncomfortably hot and costs a fortune. Experiment with your thermostat and see if you can adjust it down by a few degrees. The savings will surprise you.

Use energy-efficient light bulbs or convert to LED lighting, which is effective while using minimal power. Retailers leave some lights on after they close for the day. Be selective about which lights you do not switch off and ensure that they use as little electricity as possible.

Staff savings

When business picks up, you might think it is time to hire another employee to manage the workload. However, do not go ahead without first having completed a thorough assessment of your needs. Salaries are the most significant expense retailers must pay, and you should be sure it is necessary before allocating more of your budget to paying employees.

Examine your current workload and that of any existing employees. Is everyone’s time being used productively? You or another worker could take on additional duties by using better time management strategies. If there is online work that will not justify a full-time employee, use freelancers to get these tasks done.

Manage inventory

Inventory management is a complex task, and you must balance the risk of having too much stock you cannot sell with that of not having enough. In a perfect world, you would be able to strike an ideal balance.

If you are hedging your bets by ordering more stock, ask suppliers for a discount on bulk orders or early account payments. You will also reduce costs by keeping minimal stock on-hand, provided you have a robust supply chain that allows you to replenish stock at short notice.

A business slowdown can be caused by various factors such as a general downturn of the economy or a rapid loss of market share to competitors. A slowdown can also be initiated by internal inequities like a lack of technology and automation in processes.

One of the technologies that your business may not be using is the internet. However, with the internet, you can bring your business out of a slowdown. Let’s show you how.

Wider reach

During a slowdown, nothing can be more helpful than taking your business online because you can reach a lot more people on the internet. Nowadays, potential consumers are less likely to want to do business with you if your company doesn’t have an online presence. That’s because most reputable businesses are available on the internet.

The best part about an online presence is that there are various ways of building one, from having a simple website designed to professional web application development. Hiring the web professionals at Kaz is the best option for building an online presence using apps because they can cater to a wide range of companies. The team at Kaz has worked with Fortune500 companies, startups, and mid-sized businesses

24-hour availability

Something that can get you of a slowdown in business is being available to your customers whenever they need your offerings. For many businesses, that can be a challenge to do without being online because having day and night shift staff can be financially unsustainable.

With a website or web app, you can set up an e-commerce platform that your customers can use to buy your products whenever they want. If your company doesn’t have products or services to sell online, your platform can still generate leads that you can follow up on during normal business hours.

Streamline consumer support

If consumers don’t get quick answers to the questions they have about your business, they’ll look for alternatives and in a slowdown, you need to retain customers. You can keep customers informed and solve their problems online by providing answers to their frequently asked questions on a webpage or a video they can access independently.

Online consumer support like email marketing with specials can also draw in new customers without requiring too much effort from you. When customers can access information easily and quickly without needing constant support, you and your team can focus on other things that will increase revenue.

Going beyond set boundaries

An effective method of dealing with a slowdown is to expand your business to places beyond the ones you’re currently operating in. If you take your business online, you can sell to anyone in the world and that can increase your potential customers by the thousands if you market tactfully.

Some of the methods you can use to reach a broader crowd include utilizing content marketing to drive traffic to your online store. You can also pay for ad campaigns on social media platforms that you can tweak to target different types of audiences.

Cut costs

To return from a financial downturn, many companies end up needing to cut back on some expenses without compromising business operations. Unfortunately, most of the time, businesses are faced with having to lose valuable staff members. With an online presence, many companies can manage to stay operational after losing workers.

For example, a business that relies heavily on salespeople can use videos on their websites, live online presentations, and chatbots to mitigate the gap left by lost staff. With a website or app, businesses can also automate services like order taking, billing, and shipping arrangements online to compensate for losing store clerks.

Search engines have changed many aspects of our lives, such as how we find information, shop, connect with others and entertain ourselves. In the late 1900s, there were a number of different search engines and it was not until 2000 that a little-known search engine called Google was selected by Yahoo to power its organic results and started taking over.

Google’s web crawler and algorithm did not only look at on-page factors when ranking websites. It looked at off-page factors, too, such as the external links pointing to a page and the anchor text.

Over the next two decades, SEO was to become far more complex than just repeating keywords over and over. SEO still rules online marketing today, although many of the methods and practices have changed considerably over time.

The Google Revolution

Link building: Links were only one component of SEO but SEO practitioners latched onto the significance of link building. There was some abuse of link building which Google had to address, but the practice of link building is still very significant today.

Marketing companies exist in every industry and niche to help companies manage their SEO and build links. Reibar Marketing, for instance, helps real estate investors to generate seller leads through managing their SEO and link-building services.

Google AdSense: In 2003, Google acquired Blogger.com and launched AdSense with contextual ads served on publisher sites. This led to a surge in monetized online publishing. Unfortunately, it also led to a surge in sites made for AdSense filled with poor, thin or stolen content just to rank well, get clicks and make money.

Local SEO and personalization: In about 2004, Google started to improve results for local queries. Local SEO is still one of the best customer acquisition strategies for locally-focused businesses, like doctors, plumbers, restaurants etc. Google also started making more use of user data, such as search history and interests, to personalize search results.

YouTube, Google Analytics and Webmaster Tools: In 2006, Google acquired YouTube and video SEO became a hot topic. In the same year, Google launched two important tools that are still very significant today – Google Analytics and Google Webmaster Tools, now known as Search Console.

Significant updates

Since about 2007, Google has introduced many updates aimed at improving search results for users. Two major algorithm updates, Panda and Penguin, were introduced in 2011 and 2012 with the intention of rewarding high-quality sites and eliminating low-quality content. The impact of these updates is still being felt today.

In 2013 Hummingbird was designed to address conversational search and natural language queries. The update was driven by the rise of mobile and voice search and was one of the major changes to Google’s search algorithm since 2001. In 2015 mobile search took over from desktop search for the first time.

The 2019 BERT update means that websites publishing content that best matches what users are searching for are given higher priority in search. Google is now able to use the words surrounding keywords to help its spiders to digest content.

Today featured snippet content provides a great opportunity to improve organic visibility. These are the short text, bullet points etc. seen at the top of Google’s search that answers a searcher’s query directly without the need to click through to a website.

SEO has come a long way since the 1990s and continues to evolve. As long as there are search engines, the higher a site ranks and the more visibility a business can gain, the more traffic and sales it is likely to generate.