In the software world, and with internet, we can do a lot of things that scale.
Answering a user question on IRC doesn’t scale, only one person and a few lurkers will benefit from it. Answering a user question on a mailing list scales a little better, since the answer is archived and can be searched for. What really scales is instead to improve the reference manual. Yes, you know, documentation. That way, normally the question will not surface again. You have written the documentation once and N readers benefit from it, regardless of N. It scales!
Another example. Writing an application versus writing a library. Writing an application or end-user software already scales in the sense that the programmer writes the code once, but it can be copied and installed N times for almost the same cost as one time. Writing a library scales more, since it can benefit N programs, and thus
N^2 users if we use the asymptotic notation. It’s no longer linear, it’s quadratic! The lower-level the library, the more it scales.
Providing your work under a free/libre license scales more, since it can be re-distributed freely on the internet. There are some start-ups in the world that reinvent the wheel by writing proprietary software and provide technical support in their region only. By writing a free software instead, other start-ups can pop up in other regions of the world, and will start contributing to your codebase (if it’s a copyleft license, that is). For the human being advancement, free software is better since it more easily permits to not reinvent the wheel. Provided that it’s a high-quality software.
This can go on and on. You get the picture. But doing something that scales is generally more difficult. It takes more time in the short-term, but in the long-term everybody wins.