Automobile Fuel Economy Standards

Recently, the US passed a new fuel economy standard of 35 MPG. In order to meet the standard, the average of all vehicles produced by a manufacturer for the US market must be at least 35 MPG by 2020. Many have criticized this number as being too small. Others lament the increased cost we’ll see when auto manufacturers must turn to more expensive technologies in order to meet the standard. According to a consumer reports blog posting, this amounts to something like a 70% increase over current real-world fuel economy averages, though it’s more likely that we’ll see closer to a 40% real-world increase because of the silly way that fuel economy is measured when it comes to regulatory compliance issues. This means that the real-world average is going to be about 28.6 mpg, up from the current 22.8 for cars.

An Ancient Conspiracy Unmasked

Many people are convinced that automobile manufacturers are in league with oil companies to keep fuel economy low. Some point to a perceived golden era of 20-year-old cars that were highly fuel efficient. Hearkening back to the glory days of the automotive industry, the first ever Honda Civic was unleashed in 1973 to an amazed American public. The 70cc inline four power plant put out 50 horsepower, propelling the 1500 pound Civic from 0 to 60 in a stunning 19.3 seconds. And it could do all this at 40 mpg on the highway. The 1986 Honda Civic CRX HF did even better, with an EPA rating of 57 MPG ((“57 mpg? That’s so 20 years ago,” Peter Valdes-Dapena, December 20 2007, Accessed Jan 3, 2008)).

Of course, in those days, cars were allowed to pollute a lot more, and they were a lot heavier. There’s the slight issue that those early Civics were death traps, and would never pass muster these days for safety-minded consumers.

“Without the benefit of modern crash structure and extensive use of high strength steel, cars from two decades ago couldn’t match the crash test performance of today’s Hondas,” said Honda spokesman Chris Naughton ((“57 mpg? That’s so 20 years ago,” Peter Valdes-Dapena, December 20 2007, Accessed Jan 3, 2008)).

In other words, the modern engines are much more efficient than the older engines. It’s the cars that have changed, along with catalytic converters which rob the engine of power and efficiency. There’s little chance we’ll go back to the tissue paper construction of those terrifying early Civics.

So if you’re still wondering if the car manufacturers are intent on keeping the little guy down, consider this: the automobile industry is a very competitive industry, with many players domestic and international. Offering an equivalent car with higher fuel efficiency as a competitor will result in higher sales. A conspiracy of this size, with such a huge advantage for defecting, is extremely unlikely. It’s much more likely to postulate a simpler explanation: Genuine engineering trade-offs affect greatly the fuel efficiency that’s possible, and modern emission, safety, manufacturing, environmental, and other standards negatively impact the fuel economy.

High Efficiency in the Modern Era

How are modern automobile manufacturers going to meet the new government demands for higher efficiency? There are several likely technologies that will be pursued, and we’ll probably see a combination of many of them.

First, the most obvious: gasoline/electric hybrid engines. We already see a lot of these today, such as the Toyota Prius, which recently celebrated the 10th year since its introduction. Such cars are much more expensive then equivalent gasoline-only engines, and the extra cost is generally not enough to offset the smaller amount of money spent on gas, even at today’s high gas prices ((The costly secrets of hybrid cars, Liz Pulliam Weston, Accessed Jan 3, 2008)). Still, especially with those average standards looming and with consumers clamoring for these chic accessories, we’ll likely see a lot of hybrids sold before 2020, including likely a new breed of plug-in hybrids which are further along the road to pure-electric.

Second, we’ll likely see the introduction in the US of clean turbodiesel engines, which are both very powerful and very efficient. Diesel has a bad reputation in the US based on the dirty, smelly diesels of the past but modern diesel engines running on ultra-low sulfur fuel are at least as clean as equivalent engines running on gasoline. This is likely to be the choice of a number of higher-end cars especially, as hybrid cars tend to be low on power to achieve high efficiency. Europe already runs about half its new cars on diesel ((“The axis of diesel“, Lawrence Ulrich, Oct 19 2006, Accessed Jan 3, 2008)) to take advantage of about 25 to 40% improved fuel efficiency ((“The axis of diesel“, Lawrence Ulrich, Oct 19 2006, Accessed Jan 3, 2008)). And even better, the extra cost of diesel engines is about a quarter of the premium for a hybrid engine ((“The axis of diesel“, Lawrence Ulrich, Oct 19 2006, Accessed Jan 3, 2008)).

Finally, for all cars, we’ll see more widespread use of turbochargers on gasoline engines, as well as gasoline-direct injection technology. This is a likely way forward for small, relatively underpowered cars at the lower end of the market to be able to meet the standards.

What are we not likely to see by 2020? Hydrogen-powered cars for one. This might make sense in the very long run, especially if we move to nuclear electricity generation in a big way, but this technology just isn’t ready for prime time and auto manufacturers aren’t going to take the risk moving in this direction without the needed fueling infrastructure in place. No, expect good old gasoline and diesel to stay around for a good while yet.

And stop it with the conspiracy theories please?

DRM is Dying in the Music Business

I’m here to tell you today that I for one am no longer going to fall into this trap. If the licensing labels offer their content to Yahoo! put more barriers in front of the users, I’m not interested. Do what you feel you need to do for your business, I’ll be polite, say thank you, and decline to sign. I won’t let Yahoo! invest any more money in consumer inconvenience. I will tell Yahoo! to give the money they were going to give me to build awesome media applications to Yahoo! Mail or Answers or some other deserving endeavor. I personally don’t have any more time to give and can’t bear to see any more money spent on pathetic attempts for control instead of building consumer value. Life’s too short. I want to delight consumers, not bum them out.

–Ian Rodgers, Vice President and General Manager, Yahoo Music

The music business has had its hand forced by Apple. Unfortunately, it’s still likely to be a long time before this spreads to the other content industries who are unlikely to make the same mistake in handing the keys to their business to a third party.

Home Theater

All the components of my evil plan^H^H^H^H^H^H^H^H^H home theater system are coming together at last.

I’ve got:

  • Mistubishi WD-57731 57″ 1080p DLP HDTV
  • Sony ATR-DG917 7.1 Channel Home Theater Receiver
  • Infinity Alpha 40 Main speakers
  • Elemental Designs A6-5T5 for center and surround
  • Elemental Designs A2-300 12″ powered subwoofer
  • Comcast digital cable with HD-DVR
  • Nintendo Wii with component video output

Still going to need a DVD player though. I suspect that HD-DVD/Blu-Ray isn’t worth buying yet because of the danger of buying an expensive paperweight and the fact that they are actually evil incarnate.

HD Lite

I’m in the process of trying to work out what sort of TV service I want to obtain at my new place. The possibilities seem to be either Comcast cable or DirectTV.

DirectTV, apparently, offers only a few HD channels, and what HD channels there are are both highly compressed (with artifacts galore) and what’s worse, at only 1280×1080 resolution rather than the standard which is 1920×1080. So the pixels in the signal are actually rectangular, and then rescaled for display on the screen. All in all a pretty shitty way to do it, especially since they everywhere claim to support HD, when in reality they’re lying.

Comcast, however, seems to have just ended its promotional packages for digital cable, though they tell me any minute now they’ll get new ones. So for a little bit I think I’m just going to go sans TV until either Comcast or DirectTV gets their act together.

By the way, for those who weren’t aware, the way to get good prices on TV service is to sign up for the promotional packages that last for about 6 months with your cable company, and then call them every six months and threaten to switch to satellite. They will always offer to sign you up for another six months of promotional package yummy goodness, which is about half the price. Otherwise, it’s just too damned expensive.