Say it with your colors

A screenshot from Ubuntu Branding PDF

Exhibit #1 — screenshot of the page with new color palette for Ubuntu branding, taken from the PDF available here.

Screenshot with colors changed to match defined HEX colors

Exhibit #2 — Same as above, edited in GIMP to use colors reported as HEX value.

Same screenshot, but using color values provided as CMYK

Exhibit #3 — Same screenshot, similar editing in GIMP, but using CMYK values.

Doubt: which one is the correct one?? 😉


  • not sure CMYK could render in a proper way on a screen, it’s for printing
  • the right one should be #2 (the same used for new website) – while I prefer #1
  • where is aubergine?!?!?!?!? 🙂