Say it with your colors

A screenshot from Ubuntu Branding PDF

Exhibit #1 — screenshot of the page with new color palette for Ubuntu branding, taken from the PDF available here.

Screenshot with colors changed to match defined HEX colors

Exhibit #2 — Same as above, edited in GIMP to use colors reported as HEX value.

Same screenshot, but using color values provided as CMYK

Exhibit #3 — Same screenshot, similar editing in GIMP, but using CMYK values.

Doubt: which one is the correct one?? ;)


  • not sure CMYK could render in a proper way on a screen, it’s for printing
  • the right one should be #2 (the same used for new website) – while I prefer #1
  • where is aubergine?!?!?!?!? :)

We stand for something

Started reading the new Brand Identity Guidelines for Ubuntu (available here).

Page 1… Wait!

“Not empty words or snappy jingles but something – a conviction that access to information should be fast, sophisticated, safe, reliable and entirely free. We stand for the very best operating system in the world, created by the expert few for the global many.”

Hmmm… Am I a member of expert few or global many?!?! I need an identity ;)

Well, an actual expert in Ubuntu world could be Flavia Weisghizzi, our (ubuntu-it) lovely press agent. Today she was on video at Rai3, talking about Ubuntu 10.04 release. If you are able to understand spoken Italian language, follow the link below, if not… maybe we’ll add subtitles :)

Neapolis, May 6 2010, Ubuntu 10.04 Release